Wednesday, 27 February 2008

Music Is Not In Trouble

But the music business IS in trouble.

"More people are listening to more music now, than at any time in the history of the world" says Seth Godin, and yet he thinks the music business has to face some stark realities about its future.

"Every single industry changes and, eventually, fades. Just because you made money doing something a certain way yesterday, there’s no reason to believe you’ll succeed at it tomorrow."

I've been reading and loving Seth's Blog for ages now. Its one of the most popular business and marketing related blogs on the web and he often throws around ideas about the future of the music biz too. He recently gave a lecture about this to music execs and you can read it in this PDF.

Seth's not the only person talking about this, but his ideas are funny, fascinating and refreshing, and you can participate in the debate here:

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