Very interesting article from technology blog Ars Technica today about how indie bands are living without label help and the way they are surviving in the new online music world. It also talks about Tunecore, which i had never heard of, but allows artists to place their music on the key online music stores like iTunes, Amazon MP3, eMusic, and Rhapsody. I wonder how many Australian bands make use of the service? The truth is bands have been surviving quite happily without major or even minor label support for many years before the online music revolution. But the difficulties they face with trying to promote, market and PR your music are the same as ever when you're also juggling self-managing and playing in a band as well.
The full article can be found here, and Ars Technica have also written about Tunecore and its service here.
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