Just found this great blog which reminds me of similar ideas i've seen overseas, in particular the excellent La Blogotheque crew and the Black Cab sessions from the UK. The basic premise is to put artists in an interesting place/context (usually outside or on the street) for them to perform solo. The team behind the Sydney based site acknowledge the influence of those who've gone before (and pay aestehtic homage too) but describe their own take on it thus:
Jonathan and Amelia began making single shot music videos on the streets and in locations around Sydney – that was it; shoot whomever you want, wherever you can. What you see and hear is exactly what happened on the street that day.
Featured on Shoot The Player are rad humans like Laura Jean, Young Werther and Jack Ladder. Plus some international types like the overrated Lightspeed Champion.
Check out Shoot The Player, or have a quick look at this video featuring Pikelet:
Pikelet: Pillowcastle from shoottheplayer on Vimeo.